MICHAEL OLMSTED

DENVER PHOTOGRAPHER

Rage Fitness Product Lifestyle

A Denver studio product and lifestyle photoshoot for Rage Fitness, a Colorado-based fitness equipment brand. Shot across two days in my West Denver studio, the campaign delivered both crisp white-seamless e-commerce imagery and warm, on-model lifestyle photography for the brand's neoprene dumbbells, hex dumbbells, resistance bands, jump ropes, and gym accessory bags.

The e-commerce product photography was built for Amazon listings, the Rage Fitness website, and direct-to-consumer ad campaigns — bright, color-accurate, and consistent across the entire catalog so every SKU sits cleanly together on a category page. The lifestyle imagery puts the gear in context with athletic models against soft gray seamless, giving the brand a flexible asset library for paid social, email marketing, and retail packaging.

Looking for commercial product photography for your fitness, apparel, or wellness brand? Get in touch to talk through your next shoot.